Recently, poultry farming is become very popular in Amroha and many farmers’ starts to invest in this highly demanding business. This business attracts large investors as its investment cycle is only 40 days and money circulates so fast that chance of loss become minimum. However, some myths like sudden disease outbreak will wipeout whole flock or poor market accessibility creating some doubts but situation is changing and move in positive direction. Heavy investment in allied sectors like feed mill and hatcheries are needed because at present chicks, feed and pharmaceuticals are coming from Haryana, which undue increases cost of production of small farmers. If hatchery or feed mill present in Amroha than it will fill up the vacuum and also generate high returns to the investors.